主办单位 Organiser

满满通 MaxToon

满满通是在2016年5月18日正式在新加坡星和电视322频道启播,是一个寓教于乐的华语儿童频道。满满通针对3至12岁的儿童打造一个独树一格的空间,带他们进入一个好学好玩和充满爱的世界。

满满通不仅汇集了各种优质的华语儿童动画与节目,也精心打造最有创意又充满教育性的本地制作;通过好玩有趣的内容,让孩子们学习,并且度过欢乐的时光。

除了电视,满满通也通过线下活动和不同的网络平台和观众互动,希望能更广泛地提倡将华文华语的学习。

MaxToon was launched on StarHub TV Channel 322 on 18 May 2016. It is a brand new Mandarin edutainment kids channel in Singapore, targeting at kids aged between three and twelve years old.

Besides offering curated kids’ content from China, MaxToon also broadcasts specially developed Singapore-made productions to provide a unique learning environment for kids to develop their appreciation of and competency in Mandarin.

In addition to TV programs, MaxToon also aims to engage kids in a fun-learning experience through on-ground events and online platforms.


支持单位 Supporting Partners

推广华文学习委员会 Committee to Promote Chinese Language Learning

教育部在2004年设立了“华文课程与教学法检讨委员会”,全面检讨新加坡华文教学的情况,对华文教学提出实际可行的改革建议,以提高学生对华语的兴趣,并改善华文的教学法。为了使华文教学改革能够顺利开展,教育部还特别设立了两个委员会:华文课程与教学法指导委员会和推广华文学习委员会,以便全面落实报告书的建议。

推广华文学习委员会成立于2005年,目前由教育部兼贸工部高级政务次长刘燕玲女士领导,其宗旨是为学生营造一个学习与应用华文的大环境、争取华社对华文教学改革的支持以及加强学校、社区组织和媒体之间的合作。多年以来,委员会致力于举办多元化的活动,包括以下主要旗舰项目:

Following a comprehensive review of the teaching of Chinese Language (CL) in Singapore, the 2004 Chinese Language Curriculum and Pedagogy Review Committee (CLCPRC) recommended the establishment of the Committee to Promote Chinese Language Learning (CPCLL).

CPCLL aims to garner the support of the community to support the learning of CL and to facilitate a continuing process of collaboration between schools, community organisations and the media to create an environment for promoting the use of CL beyond schools. The Committee, formed in January 2005, is currently led by Ms Low Yen Ling, Senior Parliamentary Secretary for Ministry of Education & Ministry of Trade and Industry.

Since its formation, CPCLL has actively organised engaging and interactive activities to enthuse students and develop in them an abiding interest in Chinese language and culture. Signature programmes include:


推广华语理事会Promote Mandarin Council

讲华语运动常年通过各种宣传管道与活动鼓励新加坡华族在日常生活中使用华文华语,并从中培养对华族文化的鉴赏。

The Speak Mandarin Campaign encourages all Singaporean Chinese to embrace the use of Mandarin and enjoy an appreciation for the Chinese language and culture. It is a year-round Campaign, focused on creating awareness through publicity and engaging the community.


新加坡行善运动 Singapore Kindness Movement

Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness. We aspire to inspire graciousness one kind act at a time. By sparing a thought for the people around us, we hope to create a gracious society, and make life better for you and me.

SKM is a non-government organisation and registered charity.


赞助商 Sponsors

Pilot Pen Singapore


Since Pilot Pen (S) Pte Ltd was set up in Singapore in 1984, it has established itself as the leading brand of disposable writing instruments in the country. Not only is the brand well-known for easy-to-use writing instruments such as ballpoint pens, gel pens, liquid ink pens and mechanical pencils, it also offers other world-class writing equipment such as whiteboards, chalkless boards and its top-of-the-line fountain pens. In Japan, Pilot remains the oldest and largest manufacturer of writing instruments.

Pilot has taken an active approach in community efforts, especially towards students. In 1994, Pilot began supporting schools’ badminton tournaments, eventually culminating in the “Pilot PenCup”. This annual badminton competition sees Pilot working closely with the Co-Curricular Activities of Ministry of Education to cultivate young sports talents in the student community until 2012. In 2013, Pilot partnered with the Singapore Badminton Association to continue its tradition of bringing the “Pilot Pen Cup” to youths.

Continuing its approach in community efforts, Pilot also partnered with Singapore Management University (SMU) for the inaugural Pilot Pen Community Champion Award from 2014 to 2018. The award aims to recognise outstanding contributions and dedication of SMU students in community service with four awards awarded annually to students.

Pilot Pen Singapore was the official writing instrument sponsor of the Singapore 2010 Youth Olympic Games (Singapore 2010) and the SEA Games 2015.


宣传伙伴 Promo Partner

Win Win Food


Win Win develops and creates its products with local Asian tastes in mind. The company’s unique and yummy products appeal to any age and are great for almost any occasion. Win Win’s corporate philosophy of providing only the best for their customers, means they are committed to producing the finest foodstuffs that offer the highest level of customer satisfaction.

With their commitment to remain the leading manufacturer of tasty goodness, Win Win is constantly reviewing; adjusting their product lineups and distribution networks to better serve its customers. Win Win’s goal has always been to meet or exceed consumer’s requirements and expectations. It’s a fact—you just can’t lose with Win Win’s tasty treats.


指定商场 Official Mall

Tiong Bahru Plaza


With a refreshing blend of old and new, the new Tiong Bahru Plaza is set to excite, enhance and exceed shoppers’ expectations in more ways than one.

Situated as part of the city downtown area, with convenient accessibility via Tiong Bahru MRT Station on the East West line, Tiong Bahru Plaza is the destination mall to the residents around the vicinity, PMETS from Central Plaza offices and students from PSB academy and the schools around.

Contact us @ sayitout@maxtoon.com.sg | Tel: 6274 1233

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